Saturday, October 04, 2008

Penetration Affects the Online Casino Industry

Last week’s e-gaming conference brought executives and analysts from all over the world to Barcelona to meet for the annual EiG Conference and Expo. The annual event is a staple in the industry and allows online casinos to showcase new products as well as providing provocative discussion topics for all of the Conference delegates. One of the top concerns for the internet gambling industry at this past conference was the global economy and the widespread affects that a slowing economy would have on the online casinos. Tihana Jurican though made a key point at the event – the increased penetration of broadband internet access in Eastern Europe will allow the online gambling industry to continue expanding in the coming months and years despite a looming economic recession.

According to discussion held throughout the multi-day conference, Eastern Europe is anticipated to have higher levels of broadband internet penetration than some Western European counties. Broadband internet access is one of the tenants of continued membership in the European Union and the online casino gambling industry has been patiently watching as countries such as Croatia, Poland, Czech Republic, and others really begin to expand the access to high-speed internet for their residents.

High-speed internet is one of the major determining factors of access to the online casino gambling industry. Nations with little to no high-speed internet access and with little penetration into the households in the country are essential “dead zones” for the internet gambling industry. Recent research indicates that an economic recession will not hit Eastern Europe as hard as some other countries and throughout the recession Eastern European countries will continue to widen access to broadband internet.

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