Virgin Enterprises Limited, otherwise known as the Virgin Group of Companies, has revamped their company website portal.
The company was established by Richard Branson in the 1970's has a vast portfolio including but not limited to mobile telephony, internet, aviation, holidays, finance travel and gaming.
Virgin.com, forms part of the company strategy to adapt to the ever changing face of the business world.
Brand director, Catherine Salway, has gone on record with the following, according to a number of news media reports:
"One of the biggest things that we’re doing is that we’re re-launching our online presence, which at the moment is a really flat directory portal, Virgin.com"
"In the next month we’re going to be completely reinventing how Virgin is presented online with a really dynamic, interactive portal which will serve up to the consumer what they will be most interested in from the Virgin Group".
"We felt that that’s been something that we’ve needed to continue to invest in".
"We’re being selective and I hope smart about the marketing decisions that we’re taking, so I guess we’re relying less and less on traditional media in that sense as well".
"As a mother brand it’s extremely powerful. So over the years, especially in recent years, we’ve become quite fussy about what we apply our brand to and ensuring that each company lives up to those values in order to protect the mother brand".
Media Man Australia Profiles
Virgin Enterprises Limited
Richard Branson
*Media Man Australia a business b2b business relationship with a number of companies in The Virgin Group of Companies, the details of which are commercially sensitive in nature.
