23rd March 2009
Online gaming is now a well established industry with thousands of operators offering the service's of casino, poker, bingo and betting games. The UK market is one of the largest and as a result has become extremely competitive in recent years.
Areas such as online bingo have performed better than predicted with over 3 million players every year. In a saturated market many industry experts believe smaller operators may look to merge with each other, creating larger more stable businesses.
William Hill recently merged with software operator Playtech to create 'William Hill Online', and its predicted many others will do the same. Smaller operators are beginning to struggle in the current market place with the larger companies exploiting their brand awareness and entering new sectors.
Names such as Ladbrokes, Bet 365 and Coral all have products in casino, bingo and poker as well as sports betting, making it difficult for smaller game specific operators to attract new players.
Meanwhile some of so called 'Super' brands could look into acquiring medium to large sized brands like, 888.com or Party Gaming merging with Bwin. These business opportunities are now a real possibility as the market place becomes crowded and market share is fiercely fought over.
Media Man Australia Profiles
UK
William Hill
Playtech
Software
Casino News
Online Casino News
Technology News
